I love GROUPLOVE.

I invited Hannah, GROUPLOVE's artistic lead singer, to paint a one-of-a-kind piece while she and the band visited 94.7 for an interview. Working quickly over a 30 minute interview, she painted the art you see above. With the help of colleagues at Atlantic Records and Music Millennium, we turned her unique design into a limited-edition sticker and coupon and gave it away to 500 GROUPLOVE fans at their next Portland concert. 

I loved the idea of using the artist's talents and interests to provide a can't-buy keepsake to their fans while also serving their business interests to help drive retail sales.

Partners:
GROUPLOVE
Atlantic Records
Music Millennium